As CEO, Founder, and CMO, I launched Ferry to accelerate the transition to electromobility with a classic-but-quirky customer-first love brand. Within months, it was one of the most recognizable consumer mobility brands in the United States.

A new kind of non-alcoholic beer for a more health-conscious beer drinker. The color and the brand positioning are classic but modern to hit at a new category of easy sipping beverage. Somewhere between a sports drink and a beer.

I oversaw a complete reimagining of the Arm brand - creating a more dynamic and powerful set of ideas, assets and campaigns across media.

Get your Guide wanted me to design a super-sticky multi-funnel awareness campaign for their fast-growing global brand. The result: The Grand Expedition Society presents a most particular collection of carefully curated adventures for the discerning traveler. Uncover a legacy of extraordinary journeys: where modern adventurers write history.