At Arm, I spearheaded the company's first major re-brand in two decades, transforming how the world's leading semiconductor IP company presents itself globally. Working directly with the Executive team, I built and led a global brand and creative organization while orchestrating relationships with premier agencies across San Francisco, London, and New York. The comprehensive rebrand touched every aspect of Arm's identity - from award-winning videos and AI-driven campaigns to global events and executive communications. This transformation helped drive a $10B+ increase in reported brand equity and re-positioned Arm as a visionary technology leader powering the future for companies like Tesla, Samsung, Apple, SpaceX, and Google.
